What are the 5 stages of fashion trend?

The five stages of a fashion trend describe how a style or trend develops, spreads, and eventually fades. Here’s a breakdown of each stage:

1. Introduction

• What happens: A new style is created and introduced — usually by designers, fashion shows, or celebrities.
• Who wears it: Trendsetters, influencers, and fashion leaders.
• Price level: High — luxury or limited edition items.
• Example: A new silhouette appears on the runway at Paris Fashion Week.

2. Rise (Growth)

• What happens: The trend gains popularity and begins to be copied by fast-fashion brands or smaller designers.
• Who wears it: Early adopters who want to stay ahead of mainstream fashion.
• Price level: More affordable versions appear.
• Example: Streetwear brands start offering similar designs.

3. Peak (Maturity)

• What happens: The trend becomes mainstream — everyone knows it and many people wear it.
• Who wears it: The majority of consumers.
• Price level: Available at all price points, from luxury to budget stores.
• Example: A specific sneaker style being worn by nearly everyone.

4. Decline

• What happens: The trend becomes overexposed; people start losing interest as newer trends emerge.
• Who wears it: Late adopters or those slow to change styles.
• Price level: Often discounted or on sale.
• Example: Clothing retailers begin to clear stock.

5. Obsolescence (Out-of-fashion)

• What happens: The trend is considered outdated or old-fashioned.
• Who wears it: Very few people, except in niche or retro circles.
• Price level: Clearance or thrift store level.
• Example: Once-popular jeans or shoes seen as outdated.